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DIRT DEVIL SOCIAL MEDIA CAMPAIGNS
The Dirt Devil brand has a more playful and vibrant feel to it and the social activity definitely reflected that. The brands values was also quite well suited to the social media platforms.
In order to increase social media engagement for the brand, the Dirt Devil Spider comic strip was devised. It made great use of Facebook's carousel function so the viewer would read a quick little comic that promoted the Dirt Devil Spider robot vacuum. The campaign managed to increase engagement for the brand without any investment.
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